Kingdom Come's Warhorse Wants GTA 6 to Make $80 the New Normal

Warhorse Studios co-founder and COO Martin Klima told VGC on October 2 that he hopes GTA 6's $80 standard price gives other big studios cover to raise prices, calling a price rise "long overdue" and saying everybody is "scared to death" of it. GTA 6 costs $80, or $100 for the Ultimate edition, which Take-Two says is outselling the standard version in pre-orders. The same report cites a survey where 62 percent of engaged players no longer buy at full price.