Valve Hands Steam's Discounts and Events Tab to a Personalised Algorithm

Valve announced on September 29 that Steam's curated, calendar-based Discounts and Events tab will become a personalised feed for each customer. It has paused scheduling new curated placements, and the old calendar fully ends in early 2027. Valve says months of testing showed 10 times more games to customers per day, with more store visits, wishlists, and cart adds, and it promised new discount tools for developers.