RTX 50 Prices Jump Up to 41% in August as the RTX 5090 Hits $4,929

Nvidia's RTX 50 graphics cards climbed again in August, with median prices up as much as 41% month over month, per TechPowerUp's tracking. The RTX 5090 now lists at $4,929 on Nvidia's own store, up from its $1,999 launch price in January 2025. The RTX 5070 and 5060 Ti rose 36% and 39%, pushing both past $800. Memory demand from AI servers is driving the squeeze.